That's a really good question! In popular culture it is a well known fact that red ones go faster. That's why sports cars are red, why red smarties get eaten first, and why The Flash wears a red suit. Red ones are also very popular because many people believe that things that go faster are better than things that don't. And so, I thought Red Ones would be a great name for the business (because I wanted my products to be highly desirable, sought after, and to sell quickly).
Unfortunately, that name was already taken by someone else, so I had to think of a different one. I thought of dozens of names - some were even really good - but, like Red Ones, they weren't available either.
And then I had a lightbulb moment and thought that although Red Ones are indeed highly desirable, there were probably a lot of people who didn't want to be like everyone else, so offering other products and services (ie not just red ones) might be a smart move. I also thought there was a good chance that a totally off-the-wall name might not already be taken. And I was right!
So there you have it. That's my story and we're sticking to it - at least until I can come up with something better.
Well, let's see ....there's the owner, the manager, the graphic designer and that girl down in marketing, plus the product development team, the assembly and packaging staff, the web store manager, and the tea lady (who quite frankly doesn't do a very good job at all). All together that comes to a grand total of ... one ... (ie just me).
Don't be silly. The accounts are outsourced.
Yes I do. The Swarovski elements we use are purchased from registered suppliers in the United States and also here in New Zealand.
Authentication details are not currently available for my jewellery. I wrote to Swarovski and asked to join their branding program but they said, "...your business is a little too small at the moment ...".
One day I hope to be big enough to be able to provide authentication certificates, but in the meantime you'll just need to take my word. (You're also welcome to visit my studio in Kaiapoi to view a copy of the rejection e-mail for yourself.)
I buy my crystals directly from registered wholesale suppliers, then design, assemble and package the earrings myself. My packaging is simple and my general overhead expenses are also fairly minimal so those costs aren't being passed on to my customers.
As the business grows, it is inevitable that the prices will also increase. (I suggest buying now while the prices are still low.)
When: As a rule, I will give the courier your parcel on the next working day after you place your order. For example, if you place an order on Monday, I'll give it to the courier on Tuesday. Sometimes though, it might happen faster than that.
I use an overnight courier service so there is a good chance that you'll get your parcel the day after it leaves the studio ... unless you live in the middle of nowhere (and let's be honest - that covers about 95% of NZ) in which case it might take a day or two longer. Please also remember the courier generally only delivers Monday to Friday.
Signature Required: You also have the option of choosing a 'signature required' delivery when you're going through the checkout. It costs a little bit more but should ensure that your parcel won't be left lying around if you're not at home when the courier arrives.
Tracking: All of the parcels I send are tracked. If your order doesn't arrive within a few days, please let me know as soon as possible so I can go looking for it.
Public holidays and other days off: Not Just Red Ones currently has just one staff member, ie me, and every now and then I take a bit of time off. Where possible I'll let you know - even before you order - if there are going to be shipping delays. Sometimes though, like that time when I fell off a ladder and ended up in an ambulance, there's not going to be much I can do about it. Long story short: if you need your purchase by a certain date, don't wait until the last minute to order it.
Yes I can!
First of all though, I suggest that if you're ordering from overseas you might like to make payment via Paypal. It's fast and easy and it does all that currency conversion stuff automatically.
Unfortunately for my overseas customers, the courier fees per order are eyewateringly horrible. It's because it's jewellery - which for some reason couriers like to get all kinds of unreasonable about. I can only apologise for the high courier cost, but please be assured that I am only passing on what they charge me. Of course, if you purchase lots of jewellery at once (maybe get together with some friends to place an order), the courier fee will hardly seem like anything at all ...